Didn't they always just buy their faction book? I mean, who here ever collected every single faction book for a game?Most gamers don't invest beyond their faction's book and then have compilations of books for other factions on their hard drives.
You're right when you say that the books can all be found online, but even so, I still want to buy them in paper format. I like it much, much better than a pdf. I really don't mind paying ten or fifteen quid for a book that I'm going to read again and again, and get many hours of fun gaming out of. Heck, a paperback novel costs almost that much these days, and at least army books have pretty pictures (commisioned and paid for) in them, as well as a whole bunch of full-colour painting pages and whatnot.
I've been pretty vocal in my dislike of GWs recent changes (miniature price hikes, switch to failcast, sales embargo) but I can't fault them for their army books. They're well produced and are not insanely expensive (although I notice that the new fantasy army books are 25quid. Theyre hardback, right? Is there a paperback version which is cheaper? I know that PP do both and let the buyer choose.)
They really do. GW may not have the biggest creative team in the world, but they do employ quite a few writers, artists, people who do layout, proofreading, editing etc etc. Publishing any document is time consuming and a difficult job. You cant expect GW to do it for free.internet pdfs really don't create costs of production
If that were true GW wouldnt need to employ staff, and could be run on a volunteer basis. You'll notice that this isnt happening...I'm still not convinced GW or any gaming company ever lacks for commitment amongst their staff to play test rules and ideas.
you mean like, rulebooks?Gaming companies ought to be primarily creating revenues from model sales, accessories to gaming and hobby materials.
chalk and cheese, chief. Chalk and cheese.far more capital intensive endeavors, such as MMPGs, social networking sites and others, that you can make your revenues without charging for every service you provide. Rules could either be partly or wholly provided without cost in my belief.