Well, heck. Hmmm, indeed.
Unfortunately, I'll need another month or so before I can make the purchase, so I'll miss the Maelstrom discount - my next-year job situation is in a bit of flux. I'll probably order a rulebook as soon as it's released, though.
20,000 yen for full army including carrying cases is a pretty reasonable one-time purchase, though, right? (The Large armies look to have pretty much everything you'd need to get started, and the guy says in the FAQ that - depending on the faction, since they're model-count balanced and not points-value balanced - it's just about right for typical-sized games.)
Edit to add, for MiJ and others oohing and aahing over the picture. One clever thing the guy did was commission an excellent photographer to do some very awesome promotional shots:
PHR_Dropships.jpg
The_Shaltari_Invade.jpg
bears_over_waterfall.jpg
It doesn't hurt that the painting and sculpting are top-notch, but awesome terrain and good lighting make a lot of difference too.